AARP FOUNDATION

Insight

AARP Foundation, the charitable affiliate of AARP, works to end senior poverty by providing resources and help for older adults living with low income.

The Ask

Developing targeted campaigns aimed at Hispanic and African American audiences. The objective was to provide them with vital information to manage their student debt and to support senior individuals seeking reentry into the workforce. These campaigns were meticulously designed to resonate with individuals from diverse backgrounds, ensuring that they received the support and resources needed to navigate their financial challenges effectively.