Plugrà

Insight

Plugrà is a premium butter brand made in the United States by Dairy Farmers of America. Known for its higher butterfat content, Plugrà offers a richer, creamier texture. The name "Plugra" is derived from the French term plus gras, meaning "more fat."

The Ask

Developed four original posts per month that align with the brand’s monthly goals and objectives. Create visually compelling content that highlights Plugrá's premium quality and unique characteristics, such as its higher butterfat content. This included designing eye-catching graphics, engaging social media posts, and informative visuals that resonate with both current and potential customers, effectively communicating the rich, creamy texture that sets Plugrá apart